What is the Toa (or Tao Te Ching) – 500 years
before Christ 'Lao Tzu' authored the 81
verses of the Tao which provides advice and guidance that is balanced and
spiritual. These 81 verses can (and many
times are) compared to today’s life.
These teachings are embedded in so many things we hear and read today
without knowing it.
I will go through
the verses I find most relevant to a sales person’s struggles in today’s
society. Lets start with Verse 01:
The Tao that can be
spoken is not the eternal Tao
The name that can be named is not the eternal name
The nameless is the origin of Heaven and Earth
The named is the mother of myriad things
Thus, constantly without desire, one observes its essence
Constantly with desire, one observes its manifestations
These two emerge together but differ in name
The unity is said to be the mystery
Mystery of mysteries, the door to all wonders
The name that can be named is not the eternal name
The nameless is the origin of Heaven and Earth
The named is the mother of myriad things
Thus, constantly without desire, one observes its essence
Constantly with desire, one observes its manifestations
These two emerge together but differ in name
The unity is said to be the mystery
Mystery of mysteries, the door to all wonders
You are probably ready to stop reading now, and I would not
blame you. However there are jewels in
the words of the Tao. The main thing I
walk away from with this is that there is a big difference in trying to sell
and selling. If you are trying to sell
you desire a sale. If you are selling
you are without desire, which will manifest itself in sales.
OK so you think I have gone over the deep end, but thing of
this. If you approach selling as helping
a prospect solve a problem or take advantage of an opportunity they what you
are doing is HELPING. In this helping
you will sell more than if you were trying to sell.
Let’s look at an example:
You have a software package that is the best in class product and
feature by feature you can go up against any other product in the market. However, your prospect is looking for a
solution to a problem and does not care about features he will not use. The sales person that focuses on helping him
solve the problem will win…..
OK so here is what I will ask you to do. For the next week focus all of your prospect
conversations on helping the prospect with whatever problem they are trying to
solve, even if it does not relate to your product or service. Here are some questions I use to get the
conversation started:
- What from a business perspective keeps you up at night?
- What have you carved out as your major business and technology objectives for the year?
- If you have a personal relationship with the prospect, what are your MBOs for the year?
What do you think, how did you do?